Setting the goal. Your site should
be a selling machine. There are a three well defined steps to achieving that goal.
SEO - Search Engine Optimization
The most important aspect of creating the selling machine, is getting the customers to your site.
The primary way that happens is if the search engines send them there. Your first goal is to have
your site well ranked by all major search engines.
Content - Create text and images to optimize your web site
Every single word that your customer sees, a search engine sees first. Every word must work for
both engine and customer. One he arrives, you have you have just a few seconds to convince your
customer to consider buying from you.
Links - Connecting your web site to the internet
Every link pointing to your site is a free source of customers. Furthermore, some search engines
(Goggle included) use incoming link numbers to determine your placement on their results pages.
The link campaign is critically important.
Costs - What will it cost.
That's a really hard question. It will cost a lot more to make a competitive site than a non-competitive
one. Working on an automotive aftermarket site would be very expensive. Selling chain mail suits
of armor would be a snap.
Why hire Larry Weiss to design your site?
You are here. You have read this. That wasn't magic. You found me because I built the web
page which did the job. I can do the same for you.